Rob Bell + Prima + You

Fresh Theatrical Experiences. Fueling Oxygen For The Soul.

“I came for the laughs of an office play. I left with a new story for my life.”

-Audience Review

THE INVITATION

Rob Bell has been waking people up for years.
To wonder.
To joy.
To what it means to be human.

Now that energy is stepping into theatre.
Stories that walk the room.
Moments electric with presence.

It’s all launching from Prima Theatre — the birthplace of what’s next.

And the door is open.
For us, together, to give it breath.
To ignite the work,
with the prospect of deep human impact
and inside access along the journey.

ROB BELL

  • New York Times bestselling author

  • Named one of TIME’s 100 Most Influential People in the World

  • 1.5M+ books sold

  • 100K+ weekly podcast listeners

  • 20 years of global speaking tours

  • Toured with Oprah

  • Featured in The New Yorker, TIME Magazine, The New York Times

THE IGNITION POINT

Rob Bell has teamed up with Prima Theatre, igniting a new wave of storytelling.

Known for championing fresh theatrical experiences, Prima is built for what’s next.

Beginning at Prima in Lancaster, PA, then onto New York, the West Coast, and global stages in collaboration with cultural visionaries to bring these works to communities everywhere.

PRIMA THEATRE

Prima Theatre (Lancaster, PA) is the official development partner for Rob Bell’s theatrical projects, with a 15-year track record of producing fresh stage works and audience-forward experiences.

  • Collaborated with Stephen Schwartz (Wicked), Billy Porter (Kinky Boots), Jason Robert Brown (Parade)

  • Audiences 20 years younger than the national average

  • 15 years of acclaimed new works

  • Nationally recognized creative incubator

  • Located 2 hours from NYC in a cost-effective hub city

WHAT’S COMING ALIVE


We’ll Get Back to You

Viva walks into a corporate job interview and tells the whole truth. With curiosity and care, she cracks the room wide open, and what follows is a hilarious unraveling of modern work culture that dares us to imagine a more vibrant way to live.

Status: Premiered 2025 at Prima → Now moving to NYC and beyond


Jello Day

One senior center. One canceled dessert. One hilarious uprising.

How do we respond to change? No jello, no peace.

Status: In development (2026–2027)


Glassy Peelers

A surreal theatrical ride — a kaleidoscope of absurd, fractured human experiences colliding into the beauty of being here for each other.

Status: In development (2026–2028)


More Works in Development…

Other plays from Rob are taking shape, ready for their moment to step into the light.

“The most electric, hilarious, and soul-shaking experience I’ve ever had in a theater.”

-Audience Review

WHY NOW

  • Life today numbs more than it wakes.

  • This is the opposite.

  • Not noise, but wonder.

  • Not numbness, but story that stirs.

  • Rob’s work opens us back up —

  • to awe, to clarity, to connection.

  • Right when we need it most.

WHAT YOUR SUPPORT DOES

  • Fuel to launch Rob’s new works at Prima

  • Script and production development

  • Performer and designer fees

  • Sets, props, and other show elements

  • Filming and digital access tools

  • Travel, workshops, and promoting the work

THE MOVEMENT STARTS WITH YOU

Fuel the goodness and gain insider access.

Insider access — digital videos, anywhere you are.

Live Zoom sessions and in-person happenings with Rob and the creative team.

VIP tickets and experiences at stage premieres at Prima Theatre.

This is where it begins — together.

    • First dibs on ticket reservations

    • Behind-the-scenes updates

    • Livestream access to select rehearsals & workshops

    • Name printed in playbills

    • Digital artifacts from Rob’s creative process

    • Zoom conversations with Rob & collaborators

    • Annotated script pages — raw and unfiltered

    • Previous level’s benefits

    • Champagne toast post-show with Rob & cast

    • 2 tickets to Rob Bell’s next play at Prima (or video access)

    • Signed mini-poster or script page

    • Previous level’s benefits

    • Limited-edition signed script

    • VIP small-group Zoom with Rob & creatives

    • Access to premieres in Lancaster, NYC, or West Coast

    • Previous level’s benefits

    • 4 VIP tickets to shows/workshops (in-person or Zoom)

    • Credit in printed & lobby signage

    • Behind-the-scenes tour (in-person or Zoom)

    • Coffee with Rob (Lancaster, Ojai, or Zoom)

    • Creative gift of thanks (photo, doodle, notated page)

    • Previous level’s benefits

    • 12 VIP tickets to Lancaster performances & workshops

    • Prominent listing in all materials

    • Tacos with Rob — Lancaster, Ojai, or Zoom

    • Tailored benefits aligned with your interests

    • Previous level’s benefits

    • Soul-charged meal with Rob + Prima leadership

    • 20 flexible VIP tickets (Lancaster)

    • Deeper access to the creative journey

    • Personalized thanks — a little beauty, made for you

    • Previous level’s benefits

Contributions are tax-deductible as the law allows
Pennsylvania Charitable Registration Number 40006

INTERESTED IN GOING BEYOND CHARITABLE GIVING?

INVESTMENT OPPORTUNITY: Launch We’ll Get Back To You to NYC

This work thrives if you help move it.

Together, we bring more wonder, joy, and humanity into the world.

Help Spread the Spark
  • Prima Arts Inc is a registered nonprofit organization under Section 501(c)(3) of the Internal Revenue Code. Our registered charitable number is 40006, and our Employer Identification Number (EIN) is 27-3111556. Contributions to Prima Arts Inc are tax-deductible to the fullest extent allowed by law.

  • 941 Wheatland Ave Ste A
    Lancaster, PA 17603
    (717) 327-5124

    LetsDoThis@primatheatre.org

  • You can mail a check to the address listed in the Contact Info section. Please make checks payable to Prima Arts, Inc.